A technology strategy that is aligned with the corporate mission can help focus R&D on doing the right things for growth. It can also support the R&D manager when making difficult decisions such as how to restructure the department or manage the product portfolio
Involve marketing, business strategy and finance from the beginning or the strategy will not progress.
create a set of well-articulated believable choices from which to devise a strategy.
Internal brainstorms are useful to get alignment, but will not create the new insights for growth that comes from external experts,many from adjacent sectors with different knowledge.
Offers greatest potential for growth and risk – some parts of the process need to be iterative rather than sequential, new technology brought in from other sectors may change customer needs in a way that is unpredictable.
Every technology strategy needs to have an implementable technology plan otherwise nothing will happen.
Technology strategy needs to be continually refined unlike business planning or budgets for next year, which is a one-off event.
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